Autobau Erlebniswelt Romanshorn – Part 1: Introduction

From alcohol to fuel

Autobau Erlebniswelt, Romanshorn, Switzerland
Autobau Erlebniswelt, Romanshorn, Switzerland

The brick buildings in which “Autobau” is located today belonged originally to the Federal Alcohol Administration in Romanshorn, Switzerland. In 1996, the Federation lost the exclusive right and a couple of years later the buildings were assigned to the town of Romanshorn. Fredy Lienhard, a Swiss entrepreneur as well as race car driver bought the landmarked buildings in 2007 and transformed them into this huge garage and event facility it has been since 2009. As a matter of fact, the 30’000 m2 area not only offers the exhilarating presence of around 85 cars, there is also a huge repair shop called “Factory” and a small circuit. Private events on the premises can also be booked, given the fact that Autobau offers a complete catering team in order to meet any need.

It cost the creators 12 million Swiss Francs (CHF) to renovate and transform the building to what it is today. The German word “Erlebniswelt” effectively means “a world to experience”. The building itself accentuates to the distinctive character of the whole experience: its history, the shape and materials (bricks and glass). Inside it’s even better; nice clean columns, track road imitations, model cars embedded in display windows in the floor, etc.

Porsche 550 Spyde scultpure, Autobau Erlebniswelt, Romanshorn, Switzerland
Porsche 550 Spyder scultpure, Autobau Erlebniswelt, Romanshorn, Switzerland
Porsche 550 Spyder scultpure, Autobau Erlebniswelt, Romanshorn, Switzerland
Porsche 550 Spyder scultpure, Autobau Erlebniswelt, Romanshorn, Switzerland

An entire team at your service

In total, there are seven guides available to answer any question regarding the museum and the cars. Others take care of the cars when the collection is not open to the public. In addition to them, an event manager makes sure the venue is booked regularly. I was talking to one of the guides, and he said that Autobau is more of a rolling private collection than a museum. All of the cars are in mint condition; running and road legal – with the exception of the race cars, obviously.

A hidden jewel

This collection might not be as big and as prestigious as Jay Leno’s. But that’s like saying the view from the Empire State Building is not as spectucal as from One World Trade Center. The collection is jaw dropping and unique in its whole. Furthermore, the fact that the public can access it on Wednesdays and Sundays from 4 to 8 PM for an entrance fee of 15.- CHF is just amazing. The cars are not protected in anyway. Obviously, there are a few surveillance cameras. But there you have a private collection worth millions of francs or euros or dollars (whichever you prefer) and anyone is allowed to enter, get close to the cars, touch them and even open a few of them! In a time where respect and civic engagement are about as rare as rain in Los Angeles, who else in their right mind would do that these days?! And yet here it is, ready for everybody to enjoy it! Kudos to Autobau for giving the gearheads some food.

European Cars, Autobau Erlebniswelt, Romanshorn, Switzerland
European Cars, Autobau Erlebniswelt, Romanshorn, Switzerland

The collection is segmented in three areas: European Supercars and Classic Cars (with a strong emphasis on Ferrari and Porsche) in the left wing of the building, Americana and British cars on the lower right wing, as well as race cars on the upper right wing.


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